annabelle stood behind her stall in John Lewis, with products laid out in front of her

Sea the Love pop-up at John Lewis

Last week we had the incredible opportunity to host a week-long pop-up at John Lewis, Eldon Square in Newcastle! Bringing Sea the Love to such a well-respected and reputable store was a truly valuable experience, and it was amazing to see our products in the spotlight just in time for the festive season.

Throughout the week, I had the pleasure of chatting with so many of you about the story behind Sea the Love, how it all started by the coast in Whitley Bay, and my passion for creating ocean-inspired skincare with sustainable, natural ingredients. Engaging with the local community was such a rewarding experience, and I loved hearing how much our brand resonated with you.

The festive season made it the perfect time for customers to pick up Christmas gifts, with many choosing our beautifully curated gift sets to treat their loved ones (and themselves!). We’re especially grateful to everyone who supported a local, small business like ours. Your enthusiasm for Sea the Love truly made this event special.

A huge thank you to John Lewis for having us, and we’re excited to collaborate with them on more pop-ups in the future! Stay tuned for more exciting things in 2024.

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